Business model management

Autori

• Bernd W. Wirtz

Parametri

• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

In corporate practice, business models are of high importance and use - for example for strategic analysis of competition and success. In recent years the topic has become increasingly important within the research area. The book gives a comprehensive overview of the state of the art. Moreover, it discusses management tools and successful case studies of business model management.

Lingua: Inglese

Pubblicato: 2011