Advertising Next. 150 Winning Campaigns for the New Communications Age

Autori

• Tom Himpe

Parametri

• Arte
• Arte / Cultura
• Design

Maggiori informazioni sul libro

This book has a simple objective: to explore, illustrate and define a new set of rules for brand behaviour in the digital age. Tom Himpe provides 17 mantras for everyone in advertising, communications and business in general, accompanied by 150 recent campaigns.

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Lingua: Inglese

Pubblicato: 2008