Advertising Campaign Strategy

Autori

• Donald Parente

Parametri

• Marketing e PR

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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

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Lingua: Inglese

Pubblicato: 2000

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