Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

Autori

• Nicholas Ind

Parametri

• 210 pagine
• 8 ore di lettura

• Leadership

Maggiori informazioni sul libro

Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.

Lingua: Inglese

Pubblicato: 2007

(Copertina rigida)