Global Strategy

Autori

• Mike Peng

Parametri

• Commercio e vendita
• Economia e affari
• Manuali e guide

Maggiori informazioni sul libro

Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.

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Lingua: Inglese