Marketing Research: Methodological Foundations

Autori

• Gilbert A. Churchill

Parametri

• Commercio e vendita
• Economia e affari
• Libri di testo

Maggiori informazioni sul libro

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.

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Lingua: Inglese

Pubblicato: 1995

Condizioni del libro: In ottime condizioni

Prezzo: 9,99 €