Cultural Strategy

Using innovative ideologies to build breakthrough brands

Autori

• Douglas B. Holt
• Douglas Cameron

Parametri

Pagine

387pagine

Tempo di lettura

14ore

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Per saperne di più

Lingua: Inglese

Pubblicato: 2010