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The power of the purse : how smart businesses are adapting to the world's most important consumers - women
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"Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics
Acquisto del libro
The power of the purse : how smart businesses are adapting to the world's most important consumers - women, Fara Warner
- Lingua
- Pubblicato
- 2006
- Rilegatura
- (Copertina rigida)
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- Titolo
- The power of the purse : how smart businesses are adapting to the world's most important consumers - women
- Lingua
- Inglese
- Autori
- Fara Warner
- Editore
- Pearson
- Pubblicato
- 2006
- Formato
- Copertina rigida
- Pagine
- 240
- ISBN10
- 0131855190
- ISBN13
- 9780131855199
- Serie
- Valutazione
- 3,25 su 5
- Descrizione
- "Warner moves beyond theory and offers meaty case studies that should wake up any sane person--including males(!)--to the world' s #1, largely untapped marketplace opportunity. There is no longer the faintest excuse for not marching quick time toward full-bore implementation."--Tom Peters, bestselling author of "In Search of Excellence, "Re-Imagine!, and many other management classics