A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

Autori

• David Michaelson
• Donald W. Stacks

Parametri

• 308 pagine
• 11 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method.

Lingua: Inglese

Pubblicato: 2017

(In brossura)