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Popular Music as Promotion - Music and Branding in the Digital Age

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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.

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Popular Music as Promotion - Music and Branding in the Digital Age, Leslie Meier

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2016
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