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'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.
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Popular Music as Promotion - Music and Branding in the Digital Age, Leslie Meier
- Lingua
- Pubblicato
- 2016
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- (In brossura)
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- Titolo
- Popular Music as Promotion - Music and Branding in the Digital Age
- Lingua
- Inglese
- Autori
- Leslie Meier
- Editore
- John Wiley And Sons Ltd
- Pubblicato
- 2016
- Formato
- In brossura
- ISBN10
- 0745692222
- ISBN13
- 9780745692227
- Serie
- Valutazione
- 4,5 su 5
- Descrizione
- 'Business-as-usual' has been transformed across the music industries in the post-CD age. Against widespread hype about the purported decline of the major music labels, this book provides a critique of the ways these companies have successfully adapted to digital challenges and what is at stake for music makers and for culture.