The Positive Case for Negative Campaigning

Autori

• Kyle Mattes
• David P. Redlawsk

Parametri

• Politica
• Scienze politiche & Politica

Maggiori informazioni sul libro

For decades, conventional wisdom has held that Americans hate negativity in political advertising. Arguing against this commonly held view, the authors show that some negativity is accepted by voters as part of the political process, but that negative advertising is necessary to convey valuable information that would not otherwise be revealed.

Lingua: Inglese

Pubblicato: 2015

(In brossura)