Visual merchandising : window and in-store displays for retail

Autori

• Tony Morgan

Parametri

• 224 pagine
• 8 ore di lettura

• Arte / Cultura
• Commercio e vendita
• Design
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area

Lingua: Inglese

Pubblicato: 2016