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Data smart : using data science to transform information into insight

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"Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions. But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope. Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet."-- Publisher's description

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Data smart : using data science to transform information into insight, John W. Foreman

Lingua
Pubblicato
2014
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Titolo
Data smart : using data science to transform information into insight
Lingua
Inglese
Pubblicato
2014
Formato
In brossura
Pagine
432
ISBN10
111866146x
ISBN13
9781118661468
Serie
Valutazione
4,15 su 5
Descrizione
"Data Science gets thrown around in the press like it's magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It's a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions. But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope. Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart, author and data scientist John Foreman will show you how that's done within the familiar environment of a spreadsheet."-- Publisher's description