The Brand Strategist's Guide to Desire

Autori

• Hannah Simpson

Parametri

• Economia e affari

Maggiori informazioni sul libro

This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people's lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.

Lingua: Inglese

Pubblicato: 2014

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