Tribal Marketing, Tribal Branding

Autori

• Brendan Richardson

Parametri

• Economia e affari

Maggiori informazioni sul libro

Tribal branding allows marketers to benefit from greatly enhanced levels of consumer devotion to brands. Richardson incorporates the approach of ethno- marketing to expertly explain the opportunities for marketing and branding professionals to co-create brands with, and develop new ways of marketing to, tribal groups and brand communities.

Lingua: Inglese

Pubblicato: 2013

(Copertina rigida)