Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification

Autori

• Paharia Rajat

Parametri

• 304 pagine
• 11 ore di lettura

• Commercio e vendita
• Economia e affari
• Gestione
• Saggistica
• Tecnologia e tecnica

Maggiori informazioni sul libro

The new secret to driving Loyalty that pays. Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. This book shows you how to create a system powered by human motivation and digital technology that creates ongoing, persistent engagement among customers, employees, and partners.

Lingua: Inglese

Pubblicato: 2013

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