The Content Machine

Autori

• Michael. Bhaskar

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica
• Scrittura
• Sui libri

Maggiori informazioni sul libro

This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley via Venice, Beijing, Paris and London, fusing media theory and business experience, 'The Content Machine' offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.

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Lingua: Inglese

Pubblicato: 2013

(In brossura)