Lead with a Story: A Guide to Crafting Business Narratives that Captivate, Convince, and Inspire

Autori

• Paul Smith

Parametri

• Commercio e vendita
• Economia e affari
• Leadership
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

Designed for a variety of business challenges, this book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more. It contains both stories and how-to guidance for readers looking to craft their own.

Lingua: Inglese

Pubblicato: 2012

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