Inside Real Innovation: How The Right Approach Can Move Ideas From R&d To Market - And Get The Economy Moving

Autori

• Eugene Fitzgerald
• Andreas Wankerl
• Carl Schramm

Parametri

• Commercio e vendita
• Economia e affari
• Scienza

Maggiori informazioni sul libro

Offers a 'ground-floor' view of the innovation process. Organized in three parts, thsi book develops the detailed iterative innovation process and debunks the widely held concept of linear innovation (research->development->product) as the actual innovation process.

Per saperne di più

Lingua: Inglese

Pubblicato: 2010

(Copertina rigida)