Marketing Lessons from the Grateful Dead

Autori

• David Prescott

Parametri

• Arte / Cultura
• Commercio e vendita
• Economia e affari
• Musica
• Saggistica

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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

Lingua: Inglese

Pubblicato: 2010

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