Advertising is Dead.Long Live Advertising!

Autori

• Tom Himpe

Parametri

• Arte / Cultura
• Design

Maggiori informazioni sul libro

As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

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Lingua: Inglese

Pubblicato: 2008

(In brossura)