Marketing management and strategy

Autori

• Peter Doyle

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.

Lingua: Inglese

Pubblicato: 1994

(In brossura)