What's Your Story? Storytelling to Move Markets, Audiences, People, and Brands (paperback)

Autori

• Ryan Mathews
• Watts Wacker

Parametri

• 240 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

"Use storytelling to gain powerful competitive advantage in today's increasingly skeptical marketplace. Leverage the incredible power of storytelling in marketing, sales, investor relations, recruitment, change management, and more ; indispensable techniques for every CxO, entrepreneur, and marketing, sales and communications executive."--Publisher.

Lingua: Inglese

Pubblicato: 2007

(In brossura)