Key Account Plans

Autori

• Lynette Ryals

Parametri

• 408 pagine
• 15 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Based on the world-class research at Cranfield Management School, this text offers an essential introduction to the principles and reality of strategic key account planning. It is ideal for senior managers and key account managers at all levels as well as those on executive and MBA courses.

Lingua: Inglese

Pubblicato: 2007

(In brossura)