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National Image and Competitive Advantages

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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.

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National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl

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Pubblicato
2006
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Condizioni del libro
In buone condizioni
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2,79 €

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