Lead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI

Autori

• Brian Carroll

Parametri

• 224 pagine
• 8 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Presents a strategic, multi-modal approach to generating qualified leads for complex sales. This book teaches how to define ideal leads and target sales approaches; align sales and marketing to optimize the number of leads; build lead pipelines; use multiple lead generation vehicles, including email, PR, referrals, speaking events; and more.

Lingua: Inglese

Pubblicato: 2006

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