Cross-Media Promotion

Autori

• Jonathan Hardy

Parametri

• Arte / Cultura
• Film
• Giornalismo e Pubblicistica
• Hobby
• Scienze sociali

Maggiori informazioni sul libro

"Cross-media promotion is one of the most salient characteristics in our modern media systems, arising out of a context that involves virtually every level of media studies: media ownership, advertising and funding, technological trends, and regulatory issues--- the latter a specialty of the author of this book. These factors often work together, and Hardy is masterful in interweaving in an insightful but accessible way the complexity of media promotion."---From the Foreword by Matthew. P. McAllister, Penn State University --Book Jacket.

Lingua: Inglese

Pubblicato: 2010

(In brossura)