Clicks, Bricks & Brands

Autori

• Martin Lindstrøm

Parametri

• 320 pagine
• 12 ore di lettura

• Computer, IT, programmazione
• Economia e affari

Maggiori informazioni sul libro

This interactive business book on the marriage of e-tail and retail is updated weekly on its own Web site. Lindstrom gives fascinating insight into the development of clicks and mortar businesses such as Nike, Proctor and Gamble, Lego, Playstation, and Toys "R" Us.

Lingua: Inglese

Pubblicato: 2002

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