Marketing Communications Management

Autori

• Paul Copley

Parametri

• 480 pagine
• 17 ore di lettura

• Diritto
• Economia e affari
• Letteratura giuridica
• Libri di testo

Maggiori informazioni sul libro

This comprehensive text on marketing communications is ideal for both undergraduate and postgraduate students. It covers key topics like advertising, public relations, and social media, using real-world examples and managerial frameworks. Engaging features like Snapshots, Stop Points, and assignments enhance learning, supported by a Companion Website for additional resources.

Lingua: Inglese

Pubblicato: 2014

(In brossura)