Marketing Communications Management

Analysis, Planning, Implementation

Autori

• Paul Copley

Parametri

• 480 pagine
• 17 ore di lettura

• Diritto
• Economia e affari
• Letteratura giuridica
• Libri di testo

Maggiori informazioni sul libro

Focusing on the essential components of marketing communications, this book serves as a comprehensive guide for both undergraduate and postgraduate students. It explores key topics including advertising, public relations, and social media, while offering managerial frameworks for analysis, planning, and implementation. This resource equips readers with the skills necessary to strategically create and manage effective marketing communications campaigns.

Lingua: Inglese

Pubblicato: 2014

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