Managing Sustainable Innovation

Autori

• Ian E. Maxwell

Parametri

• 154 pagine
• 6 ore di lettura

• Economia e affari
• Motivazione e auto-aiuto
• Psicologia

Maggiori informazioni sul libro

Ian Maxwell presents a novel approach to innovation focused on sustainability and inclusivity. He argues that structured innovation management and a supportive culture lead to growth and improved living standards. The book examines global examples and highlights the competitive threat posed by low-cost innovation strategies in countries like China and India.

Lingua: Inglese

Pubblicato: 2009

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