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In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.
Acquisto del libro
Customer Relationship Management, Judith W. Kincaid
- Lingua
- Pubblicato
- 2003
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- (In brossura)
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- Titolo
- Customer Relationship Management
- Lingua
- Inglese
- Autori
- Judith W. Kincaid
- Editore
- Prentice Hall Professional
- Pubblicato
- 2003
- Formato
- In brossura
- Pagine
- 512
- ISBN10
- 013035211X
- ISBN13
- 9780130352118
- Serie
- Valutazione
- 4,5 su 5
- Descrizione
- In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.