Customer Relationship Management

Autori

• Judith W. Kincaid

Parametri

• 512 pagine
• 18 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

In Customer Relationship Getting It Right! the former Director of HP's enterprise-wide CRM initiative presents a complete, step-by-step blueprint for designing, implementing, and managing a successful CRM program. Through real-world case studies, Judith W. Kincaid addresses both the managerial and technical challenges of CRM. Kincaid's process examples and detailed templates make it easier than ever to get started - and get results.

Lingua: Inglese

Pubblicato: 2003

(In brossura)