The Essence of Marketing Research

Autori

• Peter M Chisnall

Parametri

• Marketing e PR

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This is a comprehensive introduction to a rapidly growing subject and provides key resources for thinking about key aspects of television studies. It begins with a critical evaluation of approaches that can be used to study television and introduces institutional, textual, cultural, economic, production and audience centred ways of researching and analysing television.

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Lingua: Inglese

Pubblicato: 1991

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 2,49 €