Small business marketing management

Autori

• Ian Chaston
• Terry Mangles

Parametri

• Economia e affari

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Small Business Marketing Management is designed to demonstrate how small firm performance is impacted by effective marketing. The text uses both published research and 'real world' case studies to provide a text covering the key aspects of the small business marketing process. As such it provides realistic, validated-through-research management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance small firm performance. Companion Website: http://www.palgrave.com/business/chaston2/

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• Iscrizioni / sottolineature

Lingua: Inglese

Pubblicato: 2002

(In brossura)