Brand asset management

Autori

• Scott M. Davis
• David A. Aaker

Parametri

• 288 pagine
• 11 ore di lettura

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

"Most companies do a poor job of managing their brands. Scott Davis vividly illustrates well-managed and poorly managed brand programs and provides the best methodology I have seen for improving your brand asset management." -- Phil Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

• Iscrizioni / sottolineature

Lingua: Inglese

Pubblicato: 2002

(In brossura)