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Focusing on the marketing and promotion strategies essential for destinations to thrive in the competitive global business event sector, this edition equips students with vital knowledge. It covers key areas necessary for effectively marketing conferences, conventions, and business events, emphasizing the importance of adapting to industry trends and consumer demands.
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Marketing Destinations and Venues for Conferences, Conventions and Business Events, Tony Rogers, Rob Davidson
- Lingua
- Pubblicato
- 2015
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