An Introduction to Social Media Marketing

Autori

• Alan Charlesworth

Parametri

• 250 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on a practical approach to social media marketing, this textbook provides a step-by-step guide tailored for students. It combines academic foundations with a hands-on methodology, making it ideal for shorter courses or supplementary reading. The book complements its sister text, Digital Marketing: a Practical Approach, ensuring a comprehensive understanding of the subject.

Lingua: Inglese

Pubblicato: 2014

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