Disruptive Innovation A Strategy for New Product Development?

Can disruptive innovation, when used as a strategy in the development of new products guarantee success?

Autori

• Tom Page

Parametri

• 64 pagine
• 3 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on the impact of disruptive innovations, this study explores how they can transform markets more significantly than sustaining innovations. It examines two primary methods of disruption: radical technological advancements and alternative benefits that compromise traditional performance. By analyzing performance attributes and consumer perceptions, the research seeks to determine if leveraging disruptive innovation as a strategy in new product development can reliably lead to success.

Lingua: Inglese

Pubblicato: 2010

(In brossura)