The End of Branding

What really drives consumers to buy: marketing that's targeted to real-world buying behavior

Autori

• Marc Rutschmann

Parametri

Pagine

168pagine

Tempo di lettura

6ore

• Economia e affari

Maggiori informazioni sul libro

Focusing on the buying process, this book challenges conventional branding tactics that often waste marketing resources. It emphasizes motivating new customers and ensuring repeat purchases through effective communication at critical points in their buying journey. By revealing strategies to engage consumers and facilitate their decision-making, it offers practical insights for marketing professionals aiming to enhance sales outcomes.

Per saperne di più

Lingua: Inglese

Pubblicato: 2016

(In brossura)