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The book addresses the evolving landscape of retail, emphasizing the impact of the internet, informed consumers, and technological advancements on trading conditions. It serves as a comprehensive guide for students, equipping them with essential skills to navigate the complexities of retail product management. The third edition builds on established concepts, ensuring readers are well-prepared for the competitive environment of modern retail.
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Retail Product Management, Rosemary Varley
- Lingua
- Pubblicato
- 2014
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