Market Research Handbook

Measurement, Approach and Practice

Autori

• Jie Xu

Parametri

• 204 pagine
• 8 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Marketing research plays a crucial role in guiding decisions related to concept and product testing, market segmentation, competitive analysis, and customer satisfaction studies. It emphasizes the importance of measurement in understanding market dynamics and making informed marketing choices.

Lingua: Inglese

Pubblicato: 2005

(In brossura)