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Corporate planning is presented as a vital management technique, with John Argenti offering insights based on his significant contributions to its adoption in British management. The book provides practical guidance for managers on implementing corporate planning, detailing the rationale behind it, expected outcomes, initial steps, and common pitfalls to avoid. It serves as a valuable resource for students of business studies and management, emphasizing the importance of strategic planning in organizational success.
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Corporate Planning, John Argenti
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- Pubblicato
- 2018
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