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The book provides an in-depth exploration of the digital value chain in electronic transactions, breaking down each component into dedicated chapters. Key elements such as eProducts & eServices, eProcurement, eMarketing, eContracting, eDistribution, ePayment, and eCustomer Relationship Management are examined, offering insights into how these components interconnect and function within the digital marketplace. This structured approach aids readers in understanding the complexities and dynamics of electronic transactions.
Acquisto del libro
eBusiness & eCommerce, Andreas Meier, Henrik Stormer
- Lingua
- Pubblicato
- 2010
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- (In brossura)
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