Marketing Metrics

Leverage Analytics and Data to Optimize Marketing Strategies

Autori

• Christina Inge

Parametri

• 336 pagine
• 12 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.

Lingua: Inglese

Pubblicato: 2022

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