Interactive Marketing

Revolution or Rhetoric?

Autori

• Christopher Miles

Parametri

Pagine

256pagine

Tempo di lettura

9ore

• Economia e affari
• Pubblicità vintage
• Scienze sociali

Maggiori informazioni sul libro

The author explores the evolving discourse surrounding interactivity in modern advertising, public relations, and guerrilla marketing. He presents a groundbreaking theory of marketing communication, framing persuasion as an ongoing negotiation influenced by systems that create distinctions. This approach challenges traditional views and emphasizes the complexity of contemporary marketing strategies.

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Lingua: Inglese

Pubblicato: 2014

(In brossura)