Frenemies

The Epic Disruption of the AD Business (and Everything Else)

Autori

• Ken Auletta

Parametri

Pagine

384pagine

Tempo di lettura

14ore

• Economia e affari
• Manuali e guide
• Psicologia
• Saggistica
• Scienze politiche & Politica

Maggiori informazioni sul libro

Focusing on the transformative shifts in the $2 trillion global advertising and marketing industry, this book offers insights from influential leaders within the field. It delves into the challenges and opportunities that arise from evolving consumer behavior and technological advancements, providing a deep understanding of the industry's future. The author's expertise and narrative style make for an engaging exploration of how these changes impact both businesses and society at large.

Per saperne di più

Lingua: Inglese

Pubblicato: 2019

(In brossura)