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Focusing on interactive decision aids, this book explores their role in enhancing online shopping experiences by facilitating product comparison and evaluation. It offers a comprehensive system of flexible decision aids designed to boost customer satisfaction and confidence while increasing sales. The text examines the relationship between decision aids and customer behavior, providing insights through click stream analysis. Written in an accessible style, it combines practical recommendations with a deeper understanding of consumer decision-making processes.
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Interactive Decision Aids in E-Commerce, Jella Pfeiffer
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- Pubblicato
- 2014
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