As Heard on TV

Popular Music in Advertising

Autori

• Bethany Klein

Parametri

Pagine

178pagine

Tempo di lettura

7ore

• Arte / Cultura

Maggiori informazioni sul libro

The book delves into the intersection of popular music and television advertising, highlighting the ongoing debate surrounding their commercialization. It examines the mixed reactions from media commentators and music enthusiasts while addressing the disparity between sparse academic research and widespread cultural discussions on the topic. By exploring the implications of using popular music in commercials, the work reveals both the benefits and tensions inherent in this practice, offering a critical perspective on its significance in contemporary culture.

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Lingua: Inglese

Pubblicato: 2009

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