Urban Destination Marketing in Contemporary Europe

Uniting Theory and Practice

Autori

• John Heeley

Parametri

• 192 pagine
• 7 ore di lettura

• Architettura e urbanistica
• Economia e affari

Maggiori informazioni sul libro

Focusing on the intersection of theory and practice, this book addresses the disconnect between academic research on urban destination marketing and the real-world practices of destination marketing organizations (DMOs). It seeks to bridge this gap, providing insights that can enhance the effectiveness of marketing strategies in urban settings.

Lingua: Inglese

Pubblicato: 2015

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