Developing Compelling Business Models for Long-haul Airline Operation

Autori

• Peter Wild

Parametri

• 352 pagine
• 13 ore di lettura

• Scienze sociali

Maggiori informazioni sul libro

Focusing on the airline industry's unique characteristics, the book provides a comprehensive introduction, including a literature review and analysis of trends and business models. It presents a developed blueprint that undergoes exploratory research through a stakeholder approach, ultimately refining it into a robust long-haul airline business model. Readers gain valuable insights into the existing industry while also learning how to create innovative business models, supported by extensive operational and financial data.

Lingua: Inglese

Pubblicato: 2020

(In brossura)